S.Z (Sha’are Zedek) 2022
2022
A speculated visual identity project for the Contemporary Art and Culture Center, seemingly taking place on the construction site of the Old Sha'arei Tzedek building in Jerusalem. The building undergoes renovations to be transformed into a boutique hotel.
The project includes a logo and signage, branding for banners, designs for cinema screening events, exhibition pamplets and poster. All of these elements were designed with contemporary ideas and the transitional state of the building in mind, considering the tension between Jerusalem's preservation and the growing real estate development.
Bezalel Academy of Art and Design, 2022.
Darkroom Sub-Brand for S.Z Screening Program